My Personal Experience of STRIVE Week on Necker Island
The Week That Changed My Perspective There are business trips, and then there are experiences that fundamentally shift how you see yourself and the world around you. STRIVE Week on Necker Island was one of those. I was honoured to be invited by Noah...
Sally’s Property Support Earns The People Award Shortlist
You may have seen the ESTAS 2023 shortlist was recently announced and – if you have – you’ll know that our founder is up for an award! Sally Lawson, who launched Agent Rainmaker seven years ago, has been named among the 60 property industry experts in the People...
Letting Agency Coach Sally Lawson Receives SECOND Highly Coveted “2 Comma Club” Award From An Marketing Organisation In USA
Sally Lawson has been a coach in the Letting Agency space for over 12 years, an industry practitioner for over 3 decades, and has just gone on to win her second 2 comma club award. It’s not often that people can tick off being experts in two completely different...
Switch On To Digital Content Possibilities
Sally is a letting agent turned industry mentor who has amassed thousands of online followers and almost 500,000 YouTube views and has shared her advice on creating digital content. Sally Lawson has been harnessing the power of social media for a number of years now,...
ROPA Is Being Delayed And What Does That Mean For Us?
It appears that ROPA has once again been pushed onto the back burner, and we still do not have an outline of exactly how this will look or what it means for the lettings industry as a whole… but what does this delay mean for agents? Well firstly, there has been a very...
Letting Agent adds £200k Revenue To His Business After Attending One-Day course
Like most business owners, Jack Reid once hesitated to take the next step. He knew it was the right thing to do, but he had trouble thinking beyond the “what ifs.” If he was going to take his letting agency to the next level, he was going to need some support behind...
How Business Owner John Penquet Found Freedom and Built The Life He Always Wanted
He kept wondering: will the business survive like this? Aside from his business stress, he also had a wife to provide for; he was worried that his stagnant income wouldn’t be enough to provide for his entire family. Loading up the credit cards and using his earnings...
Agent Rainmaker LIVE 2021: It’s Happening!
The THIRD Agent Rainmaker LIVE event is happening on Sept 10-12th 2021 in Heathrow, and will be the FIRST physical event of 2021 for the Agent Rainmaker community and team too. We all just LOVE this event, it is motivational, exciting, mind-expanding and essential for...
Letting Agent Goes From 450 Properties Under Management To 950 In Just 18 months
Six years into his business, Ben Quaintrell was searching desperately for a change. Although on the surface he appeared successful, he had managed to build up to 450 properties in a six-year span, he thought he was doing alright; his numbers were going up, no matter...
Change is on the Horizon by FORCE, but are we ready?
Well it appears that our industry is rather under the spotlight at the moment… not only are we just recovering from the idea of the Tenant Fee Ban, We learnt on April 1st (April fool’s day of all days to announce this) that further regulation is coming for letting...
The PRS in 2018 and beyond.
What a year 2017 was, in now for one I was personally glad to be seeing out! I would like to believe that 2018, is going to be a much more peaceful settled year for the Private Rented Sector, but I somehow think I may be dreaming… Last year we saw the further...
Letting Agents- Your ARE amazing… lets tell the world…
Letting Agents, I want to hear YOUR stories of how YOU have changed lives as a result of the work you do… As agents we get accused of many things… “all you do is photocopy a bit of paper”, “you rip off poor tenants” “you charge extortionate fees and do nothing for it”...
What’s going on in the Lettings Industry?
I must admit, I never thought it would happen That day in 1993, when I walked into the ARLA interview aged 21, thinking I knew everything and quickly realising, I knew very little, becoming president of this highly regarded entity, was a long distant and seemingly...
Why it’s the right time for a company merger
For many, Spring often marks the start of new beginnings and I couldn’t agree more. The property market has gone through a sea of change in the past decades and now we are at a time where we are having to rise to the challenge of competition from online agents moving...
Tenant Fee Ban Part IV – Video
In my penultimate instalment of my tenant fee ban series, I’m talking about the importance of knowing your numbers.
As previously discussed, when trying to optimise your agency’s income sources, it’s important to look into every avenue for generating leads, improving systemisation and encouraging growth. This all creates the best foundation for combating something like a tenant fee ban, but these efforts need direction and knowing your business’ numbers for everything is key to finding that direction.
Tenant Fee Ban Part III – Video
In my third instalment on beating the tenant fee ban, I dig deep into the growth strategies that could save your business from the dangers of dwindling income. It seems risque to focus on how you could increase turnover targets when you're going to be losing a main...
Tenant Fee Ban Part II – Video
The tenant fee ban has many agents worried, and after being asked many times over what my approach would be to combating the ban, I came up with 5 key elements that letting agents need in order to beat this ban. My first video - which you can find here - I discussed...
Tenant Fee Ban Part I – Video
Since the start of this year, I've been inundated with questions from letting agents - at PAC events, seminars, in emails and phone calls - about the tenant fee ban... Since the government announced their plans to introduce measures against tenant fees, letting agents...
Banning of Tenant Fees – The Debate
I’m travelling up and down the country, talking to other agents about the effects of the ban on tenant fees, because we’ve got to be on top of this. It’s come out of nowhere, but what can we put in place to deal with it? Tenant fees are coming in at 10- 25% of agents...
Our quest for Hiring a great Content Writer
Tuesday morning, a rare whole day in the office, no appointments, no events, just me and my mountain of emails, and a walk around to chat with the team ahead...until Emma (my media manager) enters the office, seemingly in a panic... "Can I have 14 articles by Thursday...


















