Sally is the founder and director of Agent Rainmaker (PAC), a training and support network for letting agents across the UK. AR was designed to aid agents, both new and established, in systemising their businesses and maintaining their growth in the modern market. AR guides agents through all the processes and systems needed to run profitable businesses, from building high-performing teams, to winning more instructions at a lower cost per lead.

Whilst out speaking at events all over the country, Sally would be inundated with questions from letting agents about how to grow their businesses. A trend emerged; it seemed so many truly wanted to do a great job, but were getting stuck with the back end. Lacking systemisation and general structures required in a modern letting agency business, their agencies weren’t growing in line with their ambitions.

Sally started running Discovery Days, one-day workshops focused on setting up a letting agency and educating attendees on the ins and outs of running a profitable lettings business.

Due to the success of these Discovery Days, Sally decided to expand on the brand, introducing an online membership platform with a library of resources and a range of workshops. PAC now offers an intensive one-day taster course, a 4-day Bootcamp, and additional events such as the Income Optimisation Workshop, all with the aim of assisting agents in planning and systemising their businesses for long-term growth.

The training team working with Sally on the PAC events also includes Dawn Bennett, a seasoned lettings professional and compliance director with over 10 years’ experience in the property business, Kate Gregory, her operations manager and David, the team doctor. 

Workshops

We run an extensive range of training events, ranging from 1-day to 4-day workshops aimed to help letting agents and “would be” letting agents transform their agency into a highly profitable business asset, as well as becoming BUSINESS OWNERS again

Our Experts

With decades of experience in the industry, our expert coaches are on hand to provide support and guidance to you through our workshops and membership levels  

What People Say

Don’t just take it from me, hear what other people have to say about Agent Rainmaker – JOIN our FREE Facebook community today.

Funnel Creation Workshop

Three brand-new 1-day events! Each one tailored to the three pains that every Letting Agent & Business owner is facing or has faced! Sales & Lettings Restart, Sales & Lettings Lead Generation Jumpstart and Sales & Lettings Profit Optimiser

The Legendary Bootcamp

Our exclusive 4-day bootcamps are designed to give you all the tools you need to treble-your-turnover. You’ll discover how to grow your letting agency, operate robust systems, create high performing teams and achieve turnover in excess of 700K from a single branch agency.

Agent Rainmaker’s ARX Membership Programme

The programme where success happens. Our mission with this programme is to get an additional 100K revenue into your business. 

Sally Lawson

PPARLA

Sally Lawson is both a successful business women and a property lettings professional, gaining her wealth of experience over the last 29 years as a lettings professional.

On top of this she has developed her own property portfolio and launched a franchise, The Concentric Sales & Lettings group, which now helps others set up and launch their own property sales & lettings businesses.

Sally is a best-selling author of the book “I’ve got this tenant” as well as an International Award Winning Speaker, having spoken at super conferences nationally including, Wembley Stadium and alongside James Caan.

Sally is mostly known also for her educational style utilising her extensive social media presence and now helps other agents by running courses on educating agents to improve their presence in the market in the online and social world.

Sally Lawson

Sally Lawson

PPARLA

Sally Lawson is both a successful business women and a property lettings professional, gaining her wealth of experience over the last 30 years as a lettings professional.

On top of this she has developed her own property portfolio and launched a franchise, The Concentric Sales & Lettings group, which now helps others set up and launch their own property sales & lettings businesses.

Sally is a best-selling author of the book “I’ve got this tenant” as well as an International Award Winning Speaker, having spoken at super conferences nationally including, Wembley Stadium and alongside James Caan.

Sally is mostly known also for her educational style utilising her extensive social media presence and now helps other agents by running courses on educating agents to improve their presence in the market in the online and social world.

54 Ways to Grow Your Letting Agency

How to GROW your letting agency WITHOUT working harder. 54 ways to EXPLODE your business and squeeze the juice out of everything you do. 104 pages of pure letting agency GOLD. 

Staff Accountability System

How to get your staff ACCOUNTABLE and stop doing their work for them! Achieve laser TEAM focus with immense clarity to take your business to the next level.

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