The Agent Rainmaker

Sally has been a letting agency owner since 1990 with her original business being launched when she was just 18 years old, and she still owns that business today, from 1997-2002 Sally helped landlords purchase over 450 investment properties and handled over 250 property refurbishments too through her buy to let agency.

In 2010, she went on to set up a franchise operation, then a training business in 2014 and a white label management centre working for agents helping them to manage their portfolios in 2017.

That’s well over 30 years, of working in many areas of the property sector, managing to squeeze in being ARLA president between 2017-2018 too.

Her passion since 2017 has been helping agents grow their businesses, optimise their revenue, give a wider range of services to their clients, and build more profit.

Starting out with the goal to beat the ban in agents’ business, the brand Agent Rainmaker has become synonymous with agents’ success and growth and has helped hundreds of agents turn their businesses and lives around.

Since launching AR in 2017, Sally has helped over 600 agents build revenue and profit with some as much as trebling their turnover and beyond. In total, the reported revenue growth of AR members has now reached £91,000,000 in additional revenue, from adopting the AR strategies that Sally teaches.

AR clients range from small one-man bands to huge businesses turning over 17 million in revenue, no matter what the size, the strategies add revenue, profit and generate leads.

As a marketing obsessive, in 2018, Sally Launched digital marketing funnels into the industry and has now helped agents generate up to 500 leads per month into their businesses, every month consistently, for as little as £3.50 per lead.

Leads include Landlord leads, investor leads, and vendor leads, but the best bit is, whatever leads you want, you can choose, and however many you need, you decide. “it’s like turning on a tap on or off” you decide says Sally.

Sally also founded the Agent Rainmaker LIVE conference in 2018, and this has now run for 7 years, getting bigger each year, designed to be a fun event, with a 100% focus on growth and success, this event is a mecca for letting agents wanting to experience positive motivation, growth strategies and real high-value networking.

Sally is a renowned speaker and has spoken on many industry stages, across the Property industry and marketing space including the ARLA conference, the property super conference, the Guild conference, the ARLA conference, National Trust, the EMC marketing conference, 2 Comma Club coaching and Ad Con too.

Compliance Director

Dawn has worked in the lettings industry for over 20 years, starting as an administrator, moving to a negotiator, and joining Sally’s team in 2007 as a neg.

From the start Dawn made her mark, smashing all previously known targets and hitting 30 lets per month regularly, being hungry for the sale and generating commission and revenue for the business.

This success led to Dawn stepping up quickly to lettings manager and then, Branch Manager within a few years.

In 2015 she launched her branch as a cold start in Wolverhampton and got to 120 properties under management organically, from her own will and determination.

But it was her passion for legislation that resulted in her next move, seeing Sally reconstructing the management department Dawn got stuck in and took over the re-order, coaching the team, hiring more, reconstructing the operational practices, and diving deep into the legislation and paperwork too.

The enjoyment of the coaching took Dawn to becoming our lead legal coach internally, with her strength being the real-life case studies and stories and deep understanding of the past present and current legislations that apply to agents and how to navigate them in our businesses to stay safe.

Dawn now heads up our White Label Tenancy management service and heads up a large team of tenancy managers and our group accounts department, for the operational excellence of the group of companies and the letting agents we work with.

For Agent Rainmaker Dawn is Operations Director, and one of our lead advisors and member success coaches, running pods and advisory sessions and helping members work through the programme and take their businesses to the next level.

Dawn also runs a series of legal days and compliance days throughout the year for letting agents who want to stay safe and stay ahead of the current legal issues and get their team fully aware of all they need to know to protect their clients, tenants and company.

Business Development Manager

Amy is the Business Development Manager at Agent Rainmaker, focused on helping letting agents unlock their full potential through tailored coaching and development opportunities.

With a background in running her own businesses and working closely with business owners, she’s passionate about guiding agents towards growth and transformation. As the first person you’ll connect with, Amy helps businesses assess their challenges and discover how Agent Rainmaker can support their journey towards achieving outstanding results.

Customer Engagement Co-ordinator

As an Appointment Setter at Agent Rainmaker, Michael plays a key role in connecting letting agents with the right growth specialists to help them scale and streamline their businesses. By discussing the challenges agency owners face — from compliance and staffing to growth and profitability — he ensures every conversation leads to meaningful support and clear next steps.

A former business owner in the hospitality sector, Michael brings a people-focused approach, sharp commercial awareness, and genuine curiosity about what drives success in business. He takes pride in understanding each agency’s unique situation and introducing them to the right solutions.
Michael’s goal is simple: to help letting agents unlock their potential, achieve sustainable growth, and build businesses they’re proud of.

Operations Manager

Hollie is the Operations Manager at Agent Rainmaker, responsible for turning the company’s marketing strategy, campaigns and ambitious event programme into action.
Working across our marketing, media and events teams, Hollie oversees the people, projects and timelines that keep Agent Rainmaker moving. She manages the delivery of our marketing campaigns from initial plan through to launch, coordinating everything from email, social media and video to funnels, events and supporting suppliers. A major part of her role is making sure the right people are working on the right things, deadlines are met and everything that goes out to our audience is accurate, tested and ready to perform.

Hollie also oversees Agent Rainmaker’s extensive calendar of live and virtual events, working closely with our events team to ensure every event is planned and delivered to the standard our clients have come to expect.

As the operational link between strategy and delivery, Hollie plays a key role in taking new ideas and campaigns from the drawing board into the real world. While Sally leads the marketing strategy, messaging and product innovation, Hollie brings the structure, organisation and accountability needed to make those plans happen.
Ultimately, Hollie’s job is simple to describe but hugely important: to make sure we do what we said we were going to do, when we said we were going to do it — and do it brilliantly.

Ad Expert

Steve and Sally have been working together for nearly 4 years generating leads and sales for letting and estate agents, developing funnels and ads that get the right type of leads onto agents’ databases.

Steve has spent years developing ad campaigns and strategies that work to get the highest quality lead at the lowest cost, meaning the best return for his clients.

When not on the golf course or running ads, Steve leads sessions teaching agents how to run their ads and use marketing strategies to grow their businesses.

Empowerment Coach 

UK’s Number 1 Empowerment Trainer and Executive Coach. An author of three Amazon bestselling books, “Empower Yourself with the 7 Natural Laws,” “Time To Break Free,” and the recently released, “Perform Like A Champion Every Time You Speak!”

Tosin is also the creator of the powerful and unique process called, “HYET” – (Healing Your Emotional Trail Process), which he has used to heal thousands of his clients and he has personally trained 100’s of practitioners in the process.

Tosin is a “Mindset/Empowerment” specialist, who helps medium and large size organisations with Peak Performance Training for their teams, through his dynamic team-building events.

In addition to this, he is an international multi-award winning speaker, trainer, and executive coach with a dynamic and charismatic approach.

Just some of her responsibilities include creating and managing the various content that you will see over on our website and training platforms. Building live and automated webinars, funnels, creating of promotional image designs that you will see across all our social media, as well as setting up various email campaigns.

Creative Content Producer

Tom is a video editor who has a passion for bringing stories to life through film. Specialising in capturing promotional content and events, he skillfully blends his technical expertise with a creative touch. Beyond the editing room, he is a true film enthusiast, drawing inspiration from the world of cinema. With an eye for detail and a love for storytelling, Tom adds a cinematic flair to every project, making him a dedicated video editor and a genuine lover of the art of film.

Digital Marketing Executive

Kia is one of the main people behind our websites, funnels, blogs and digital campaigns. From building event campaigns and creating landing pages to making sure everything works properly behind the scenes, Kia helps turn the team’s ideas into something people can actually see, click and sign up to.

Outside of websites and campaigns, Kia keeps the team well fed and happily takes charge of looking after the office dogs, which she would probably describe as the best part of the job.

You will usually find her building something online, making lunch, giving the dogs far more attention than everyone else or asking the team the most important question of the day: “What are you having for dinner?”

Head of AI and Technology

Jamie Byrne is our Digital Product Developer and the person behind many of the systems that help Agent Rainmaker run smarter, faster, and more efficiently.

He specialises in turning clunky processes into smooth, scalable workflows, using automation, product development, and smart digital tools to make life easier for the team and the clients we support.

Calm, analytical, and solution-focused, Jamie has a talent for taking complicated problems and building simple systems that actually work. His focus is always on creating tools that save time, reduce friction, and help people do their best work.

Learning Product Manager

Lizelle loves bringing order to complexity. With a background in journalism and learning & development, she enjoys organising information, solving messy content challenges, and ensuring the learning platform remains clear, consistent and easy to navigate.

At Agent Rainmaker, Lizelle is responsible for maintaining and organising the learning product, keeping content accurate, up to date and connected, while ensuring members can easily find the resources they need throughout their learning journey.

Outside of work, Lizelle is powered by tea, good books and a healthy obsession with puzzles. She also enjoys writing stories and creating journals and eBooks for her mental health and wellbeing venture