Sally started her career as a letting agent in 1990, at the young age of 18 (things were a lot simpler back then) and still owns that agency today. In 2010 she launched a franchise and in 2017 a white-label management company too, both now run and overseen by Dawn Bennett.
Today and since 2016, Sally has put her attention and focus on transforming the lettings industry for the better, looking at the worldwide, global business community for ideas to bring into agency to help you to MARKET and generate LEADS, to increase REVENUE, get the job done QUICKER (Proptech) and CHEAPER (global workforce).
That collective research, development, and training comes under the Agent Rainmaker banner and is delivered via training days, Bootcamps and conferences alike. All this research of tried and tested techniques have led to thousands of letting agents transforming their businesses and adding hundreds of thousands of revenue to their businesses and getting their life back.
Sally is on a mission to turn the letting agency model into a 50% profitability model.
Group Operations & Compliance Director & Coach
Dawn started her property career in Estate Agency in 2003 and moved to residential lettings in 2007, quickly working her way up through the ranks within Sally Lawson’s business to Senior Negotiator, Lettings Manager and then in 2011, taking on her own Concentric Letting Agency branch.
Dawn now oversees the general operations and compliance within the GROUP of companies, across the Letting Agency Branches, the White label management hub, and also acts as Coach and mentor to the Agent Rainmaker Network. Dawn is known to dazzle delegates with her depth of knowledge on legislation and case study stories on her legal coaching days. (Dawn openly says she lives for her holidays and when not working she will be on a plane to somewhere HOT).
Group Team Development Director
David, who comes with almost 4 decades of experience as a senior and director level of corporate Estate Agency, is passionate about TEAMs and making sure the environment for all is progressive, motivational, and safe.
As a result, David, in charge of making sure that across the group companies (branches, head office, and coaching) the Team Company Culture is followed, all attend and develop through training, and that our Staff Accountability systems and meetings have been adhered to.
David also coaches in all matters relating to TEAM and holds many team development coaching sessions for new and experienced managers. (David also likes a good laugh and can be frequently found up to mischief somewhere or building something).
Group Digital Events Director
Jivan is the master at anything events or AV and as a result, controls, runs and orchestrates all of our group events. From individual training days, staff training events, branch webinars for their landlord clients, national conferences such as Agent Rainmaker LIVE, and online summits.
Joining the team in 2015 and straight out of school, he has really made a niche for himself and he controls his domain (our in-house studio) with an iron fist! (he also likes cars, so when not working can be seen polishing his high-performance Volkswagon).
Group Sales Director
Kate has been working Internationally in the Real Estate Industry for nearly 20 years. Working in 3 different countries and having negotiated over 1000 property transactions with an upward value of £250,000,000, she certainly knows her stuff.
Kate now oversees the sales and conversions processes and training across the group and is a powerhouse, with her favorite pastime of making all the staff get on the phones for an hour’s Hustling!
Kate is a key coach and speaker in the Agent Rainmaker network, delivering coaching and training for agency owners looking to improve their income and PROFIT as well as make more from their lead generation and conversion too (Kate is a travelaholic, and would literally jump on a plane at the drop of a hat, so often we have to catch Kate in between flights! but it’s worth it).