What is Property Agents Circle?


Sally is the co-founder and director of Property Agents Circle (PAC), a training and support network for letting agents across the UK. PAC was designed to aid agents, both new and established, in systemising their businesses and maintaining their growth in the modern market. PAC guides agents through all the processes and systems needed to run profitable businesses, from building high-performing teams, to winning more instructions at a lower cost per lead.

Whilst out speaking at events all over the country, Sally would be inundated with questions from letting agents about how to grow their businesses. A trend emerged; it seemed so many truly wanted to do a great job, but were getting stuck with the back end. Lacking systemisation and general structures required in a modern letting agency business, their agencies weren’t growing in line with their ambitions.

Sally started running Discovery Days, one-day workshops focused on setting up a letting agency and educating attendees on the ins and outs of running a profitable lettings business.

Due to the sucess of these Discovery Days, Sally decided to expand on the brand, introducing an online membership platform with a library of resources and a range of workshops. PAC now offers an intensive one-day taster course, a 4 day Bootcamp, and additional events such as the Income Optimisation Workshop, all with the aim of assisting agents in planning and systemising their businesses for long-term growth.

The training team working with Sally on the PAC events also includes Dawn Bennett, a seasoned lettings professional and compliance director with over 10 years’ experience in the property business.


We run a series of 1 day and 4 day workshops aimed to help letting agents and “would be” letting agents transform their agency into a highly profitable business asset.

Our Experts

With decades of experience in the industry, our expert coaches are on hand to provide support and guidance to you through our workshops and membership levels  

What People Say

Don’t just take it from me, hear what other people have to say about Property Agents Circle

Property Agency Intensive

Attend one of our 1 day workshops to discover the systems and processes that underpin a successful letting agency. Whether you’re thinking of setting up a letting agency or are already established, this course will teach you the 5 key elements behind any successful letting agency.

Property Agency Bootcamp

Our exclusive 4 day bootcamps are designed to give you all the tools you need to treble your turnover. You’ll discover how to grow your letting agency, operate robust systems, create high performing teams and achieve turnover in excess of 700K from a single branch agency.

Property Agents Circle Membership

To support and help UK letting agents, Sally launched PAC membership, where you can find all the tools you need to grow your letting agency. You’ll get full access to a whole host of resources, ranging from training videos to process sheets and checklists.


Sally Lawson is both a successful business women and a property lettings professional, gaining her wealth of experience over the last 26 years as a lettings professional.

On top of this she has developed her own property portfolio and launched a franchise, The Concentric Sales & Lettings group, which now helps others set up and launch their own property sales & lettings businesses.

Sally is a best-selling author of the book “I’ve got this tenant” as well as an International Award Winning Speaker, having spoken at super conferences nationally including, Wembley Stadium and alongside James Caan.

Sally is mostly known also for her educational style utilising her extensive social media presence and now helps other agents by running courses on educating agents to improve their presence in the market in the online and social world.

An awesome bunch of trainers with years of expertise behind them. The Intro Day was full of nuggets to give you a good grounding to setting up of a modern day Letting Agency. The follow up bootcamp for the online marketing and another one for setting up a ‘complete’ letting agency sound pretty ‘full-on’ too. Great team to be associated with!

Ajay Pamneja

A big thank you to Sally and the team for a fantastic days seminar at Heathrow.I would highly recommend Property Agents Circles services.Sally is an inspirational speaker ,highly knowledgable,passionate and highly articulate ,and gave one of the best presentations today that I have seen for a very long time.

Salvatore Ravallese

Had a great day with Sally Lawson and her team. Met some really interesting people with great knowledge in the industry. If you are looking to grow your Lettings business or improve or social media presence, i would highly recommend contacting Sally and her team.

Sam Moodley

Spent a fabulous day at the first ever Property Agents Circle – what an incredible team! Their knowledge and enthusiasm is second to none. Learnt so much, can’t wait to learn more. Thank you!!

Anne Ratnarajah

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