The Agent Rainmaker

Sally has been a letting agency owner since 1990 with her original business being launched when she was just 18 years old, and she still owns that business today, from 1997-2002 Sally helped landlords purchase over 450 investment properties and handled over 250 property refurbishments too through her buy to let agency.

In 2010, she went on to set up a franchise operation, then a training business in 2014 and a white label management centre working for agents helping them to manage their portfolios in 2017.

That’s well over 30 years, of working in many areas of the property sector, managing to squeeze in being ARLA president between 2017-2018 too.

Her passion since 2017 has been helping agents grow their businesses, optimise their revenue, give a wider range of services to their clients, and build more profit.

Starting out with the goal to beat the ban in agents’ business, the brand Agent Rainmaker has become synonymous with agents’ success and growth and has helped hundreds of agents turn their businesses and lives around.

Since launching AR in 2017, Sally has helped over 600 agents build revenue and profit with some as much as trebling their turnover and beyond. In total, the reported revenue growth of AR members has now reached £62,000,000 in additional revenue, from adopting the AR strategies that Sally teaches.

AR clients range from small one-man bands to huge businesses turning over 17 million in revenue, no matter what the size, the strategies add revenue, profit and generate leads.

As a marketing obsessive, in 2018, Sally Launched digital marketing funnels into the industry and has now helped agents generate up to 500 leads per month into their businesses, every month consistently, for as little as £3.50 per lead.

Leads include Landlord leads, investor leads, and vendor leads, but the best bit is, whatever leads you want, you can choose, and however many you need, you decide. “it’s like turning on a tap on or off” you decide says Sally.

Sally also founded the Agent Rainmaker LIVE conference in 2018, and this has now run for 5 years, getting bigger each year, designed to be a fun event, with a 100% focus on growth and success, this event is a mecca for letting agents wanting to experience positive motivation, growth strategies and real high-value networking.

Sally is a renowned speaker and has spoken on many industry stages, across the Property industry and marketing space including the ARLA conference, the property super conference, the Guild conference, the ARLA conference, National Trust, the EMC marketing conference, 2 Comma Club coaching and Ad Con too.

Compliance Director

Dawn has worked in the lettings industry for over 18 years, starting as an administrator, moving to a negotiator, and joining Sally’s team in 2008 as a neg.

From the start Dawn made her mark, smashing all previously known targets and hitting 30 lets per month regularly, being hungry for the sale and generating commission and revenue for the business.

This success led to Dawn stepping up quickly to lettings manager and then, Branch Manager within a few years.

In 2015 she launched her branch as a cold start in Wolverhampton and got to 120 properties under management organically, from her own will and determination.

But it was her passion for legislation that resulted in her next move, seeing Sally reconstructing the management department Dawn got stuck in and took over the re-order, coaching the team, hiring more, reconstructing the operational practices, and diving deep into the legislation and paperwork too.

The enjoyment of the coaching took Dawn to becoming our lead legal coach internally, with her strength being the real-life case studies and stories and deep understanding of the past present and current legislations that apply to agents and how to navigate them in our businesses to stay safe.

Dawn now heads up our White Label Tenancy management service and heads up a large team of tenancy managers and our group accounts department, for the operational excellence of the group of companies and the letting agents we work with.

For Agent Rainmaker Dawn is Operations Director, and one of our lead advisors and member success coaches, running pods and advisory sessions and helping members work through the programme and take their businesses to the next level.

Dawn also runs a series of legal days and compliance days throughout the year for letting agents who want to stay safe and stay ahead of the current legal issues and get their team fully aware of all they need to know to protect their clients, tenants and company.

Events Director

 
Jivan is the master at anything events or AV and as a result, controls, runs, and orchestrates all of our group events. From individual training days, staff training events, branch webinars for their landlord clients, national conferences such as Agent Rainmaker LIVE, and online summits.

Joining the team in 2015 and straight out of school, he has really made a niche for himself and he controls his domain (our in-house studio) with an iron fist! (he also likes cars, so when not working can be seen polishing his high-performance Volkswagon).

Digital Product Developer 

Max has been a part of the AR team since May 2021, she started her journey as a digital marketing apprentice and has now taken the role of the Digital Product Developer, working alongside an incredible, inspirational team and getting to utilise her creative abilities. 

Just some of her responsibilities include creating and managing the various content that you will see over on our website and training platforms. Building live and automated webinars, funnels, creating of promotional image designs that you will see across all our social media, as well as setting up various email campaigns.

Videographer

Tom is a video editor who has a passion for bringing stories to life through film. Specialising in capturing promotional content and events, he skillfully blends his technical expertise with a creative touch. Beyond the editing room, he is a true film enthusiast, drawing inspiration from the world of cinema. With an eye for detail and a love for storytelling, Tom adds a cinematic flair to every project, making him a dedicated video editor and a genuine lover of the art of film.

Events Manager

Hollie started working for Agent Rainmaker in June 2023!

She has been working in events for 13 years now and has always had a passion for it…

She is the person behind the scenes for making our events run smoothly, taking care of the delegates and keeping everything on track!

She is a bright and bubbly part of the team and we would be lost without her.

AD Experts

 
Stephen and Gemma two of the TRUE experts in Social Media Ad marketing, working with Sally’s own businesses and some of Sally’s top clients.

Having worked alongside Sally for 3 years now, they have perfected the art of mass lead generation for a letting agency or sales business, and is the person responsible for the generation of 500+ leads to agency businesses every month.